data analytics & business intelligence

Padma Priya
Varman

every dataset has a story worth millions.
you just have to ask the right questions.

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A little about me.

I've spent the last 6+ years working closely with Product and Sales teams, helping them make better decisions with data. Right now I'm at HSBC in New York, where I dig into large datasets to find opportunities that nobody's looked at yet. One of my favorite moments was uncovering $5M in untapped revenue from a dataset that had been sitting there for months.

I work mostly with SQL, Python, Tableau, Power BI, and cloud tools like BigQuery and AWS. But honestly, the tools are just tools. What I really care about is making sure the insights actually land with the people who need them, whether that's a VP in a boardroom or a new analyst learning the ropes. I've built dashboards, automated messy reporting pipelines, and trained teams to be more self-sufficient with data.

6+
years turning data into decisions
3
teams powered: product, sales, ops
Multi-M
dollar portfolios supported
2
countries: India to USA

What I work with.

Programming & Statistics

SQL Python R VBA A/B Testing Hypothesis Testing Regression

BI & Visualization

Tableau Power BI Qlik Sense Looker Advanced Excel

Data Platforms & Cloud

BigQuery Snowflake Alteryx Databricks AWS Azure dbt

Analytics & Strategy

Customer Segmentation Conversion Optimization Product Penetration ETL Architecture KPI Frameworks Web Analytics

Where I've worked.

jul 2022 - present

Business Intelligence Analyst

HSBC · Buffalo, New York

I work with the Product and Sales teams here, mostly figuring out where the growth opportunities are hiding in our data. The highlight so far has been finding $5M in new revenue from trade data that nobody had thought to analyze. I also built out the reporting and dashboards the team uses day to day, and I've been mentoring a few junior analysts.

jul 2019 - jul 2021

Business Intelligence Developer

AIG (via TCS) · Chennai, India

This is where I got really into customer data. I ran segmentation analysis that helped the marketing team boost their campaign results by 25%. I also built dashboards on 10 years of customer interactions and cleaned up 15+ reports that were scattered everywhere into something the team could actually use.

jun 2018 - jun 2019

Data Analyst

TCS · Chennai, India

My first role out of college. I got hands-on with A/B testing, built Tableau dashboards for the recruitment team, and helped scale a Python platform to 300,000 users. Also set up some data quality processes that the team still uses.

Things I've built.

completed

Lending Portfolio Analytics Pipeline

I built a full data pipeline from scratch using dbt and Snowflake. It takes raw lending data and turns it into clean, business-ready tables that answer real questions: which products are we underselling, where's the credit risk, and which customers should the sales team call first. The whole thing runs incrementally and has automated tests.

dbt Snowflake SQL Star Schema Data Modeling
↗ view on github

completed

Location Intelligence Platform

Built a Tableau dashboard to help people figure out where to live in Western New York. It pulls from 200K+ records across 14 years and scores neighborhoods on things like affordability, safety, and how many restaurants and shops are nearby. You just pick a ZIP code and it tells you what you're getting into.

Tableau Data Analysis Scoring Framework

completed

Retail Demand Forecasting Platform

Designed a data warehouse from the ground up for a retail client. Set up the star schema in SQL Server, built the ETL pipelines with SSIS to pull in transaction data, and put a Power BI dashboard on top so the client could see sales trends and plan their inventory better.

SQL Server SSIS Power BI Star Schema

Certifications I've picked up.

Tableau Desktop Specialist

Tableau

Alteryx Designer Core

Alteryx

AZ-900 Azure Fundamentals

Microsoft

Professional ScrumMaster I

Scrum.org

Where I studied.

graduated jun 2022

Master of Science

Management Information Systems · University at Buffalo, SUNY

graduated jun 2018

Bachelor of Engineering

Anna University · Chennai, India

Say hello.

Always happy to chat about data, new roles, or anything interesting.